This short (83 pages) novella walks you through the basic steps of getting your name out there and the rewards of doing so. The approach allows you to compare the downside of refusing to do it through the character of the industry veteran who has become cynical about the whole process but is assigned as a mentor to a new and enthusiastic recruit. The book puts a human face onto the spammy side of sales and reminds us that people can only sell to other people, so establishing and maintaining relationships is critical. Naturally to make the points some of the storyline has to be a bit contrived but not to the extent that you often find in “business novels”. An easy read tat has enough depth that you will be back to refresh yourself from time to time.
Amazon link: https://www.amazon.com/gp/product/1456731513